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BRAND DEVELOPMENT STRATEGIC

Kebutuhan para konsumen semakin lama semakin berubah, teknologi dan persaingan yang menuntut para konsumen mempunyai kebutuhan yang lebih lagi. Sulit untuk menciptakan brand yang berbeda dari yang lain. Dalam studi kasus, praktek dan latihan sangat dibutuhkan. Workshop ini akan mengekplorasi kebutuhan konsumen di era global ini. Metode pembelajaran ini akan mengajarkan bagaimana cara Anda untuk membuat dan mengembangkan brand yang miliki berbeda dari yang lain. Anda akan dibekali dengan pengetahuan – pengetahuan yang Anda butuhkan dalam memberikan ide yang unik dan mampu bersaing di era kompeitif ini.

Date:

2 – 3 Januari 2019
6 – 7 Februari 2019
5 – 6 Maret 2019
4 – 5 April 2019
22 – 23 Mei 2019
19 – 20 Juni 2019

Who should attend?

· Marketing
· Manager Marketing
· Marketing Communication
· Brand Development
· Promotion
· Public Relations

Place:

Fave Hotel, Puri Denpasar, Menara Peninsula Hotel
South – West Jakarta

Training Fee:

Rp. 3.750.000,-/Peserta
(Include: Training Kit, Certificate, Coffee Break, Lunch)

*) Cancellation of Participant
in the D-5 training is charged
50% of total investment

For further information please contact:

CP : Anton Riyadi
Phone : 021-7442890-91 Ext. 104
Fax : 021-7442892
Email : marcomminstitute@yahoo.coo.id

OUTLINE
Brand Introduction AND Learning from best brands in the world
– Understanding why the brand is so critical in today business context
– Understanding brand essence in modern context
Brand Personality development
– How create a meaningful segmentation including strategic consumer researches
– Brand sustainable positioning Brand key and architecture Create Brand discriminator Discover brand DNA
– How to brief the agency
– How to design a distinctive personality with differentiated look and feel
Personal Branding Exercise AND Develop a strong brand proposition through innovative marketing mix
– Applying the learnings and techniques to discover and develop self personal branding
– Product portfolio and Innovation management
– Customer service/experience management
– Strategic Pricing framework
Crafting a Powerful Brand Campaign Ideas
– Creating the big everlasting campaign idea
– Creating the campaign
– Testing the campaign
Media Landscape Understanding, Digital and Mobile as media and business convergence, AND Shopper and Channel Understanding
– Understanding the different medias role and contribution Budgeting
– Building brand in social media
– How to create brand engangement
– How to create NPS (nett Promoter)
– Shopper and Channel Understanding.
Briefing the Agency, Judging the brand campaign, Planning Brand Activation
– Creating a right Brief
– Discussion on examples What are the key to judge on each campaign based on media
– 
How to do Brand Activation Planning and Media Planning
Tracking and Monitoring AND Course Summary
– Research
– Tracking & Measurement
– Summary of the Brand Development
– Brand Activation